This project focused on redesigning the filters system in the Activities view of the Carnival Cruises mobile app. The goal was to improve the logic, layout, and usability of filters so users could find and book activities faster and more intuitively, enhancing their overall onboard experience.

Client

Role

Entire product design

Confusing Filter Layout: Users struggled to understand and navigate the filters, leading to frustration.

Inefficient Filtering Logic: The system didn’t always return relevant results, making it hard to discover activities that matched users’ preferences.

High Cognitive Load: Too many options and inconsistent organization caused decision fatigue.

Impact on Engagement: Users often abandoned the app or missed activities due to difficulty in finding them.

Improve Discovery: Make it easier for users to find activities that match their interests.

Simplify User Flow: Streamline filter selection and results to reduce cognitive load.

Increase Engagement: By showing relevant activities efficiently, users are more likely to explore and book.

Consistency Across Views: Standardize the filtering logic to create a predictable and intuitive experience.

Key findings